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Importance of Updating Your LinkedIn

How often do you update your LinkedIn? Should you be updating your career achievements? Should you be sharing more content? Here is a guide to updating your LinkedIn profile whether you’re searching for a job or not.

Promote Your Personal Brand

Businesses do brand marketing, so why shouldn’t you? Your brand is what people think and say about you. What is your character? How do you do the things you do? What do you believe in? What are your goals? These are just a few of the many things you should be including / updating your LinkedIn profile with regularly. This applies to someone who is in the job market as well as someone who is happily employed. Promoting yourself helps add new skills you acquired from the last project or job you undertook and you become more valuable. That is how you build your personal brand.

How Often You Should Be Updating

Old and no-activity profiles don’t rank highly in LinkedIn’s search algorithms. So, if you are actively looking for a job, update your profile on a regular basis – at least once per week. Follow all companies where you’d like to work and engage by sharing/liking/commenting on their content. Post interesting articles related to your job role, these will all help you get noticed.

Consider Writing Your Own Articles

This is a great way to promote yourself as a thought leader in the industry. Expect recruiters to reach out with interesting job opportunities with this technique. Creating and posting original content shows originality and will better your chances of being noticed by recruiters and other professionals in the industry.

Partner With Us

Sudina Search is Maryland’s Premier Boutique Search Firm. Sudina Search offers professionals an unparalleled level of service. With a team of dedicated and skilled recruiters Sudina Search is dedicated to making your job search a personalized experience. We are a full-service recruiting firm that offers Temporary and Permanent placements in the IT, Accounting, HR, and Engineering fields. Visit our website at to learn more.