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QuitTok: A Controversial Social Media Trend

The great resignation has taken over the popular social media platform “TIk Tok”. Individuals are using this platform to publicly announce they are quitting their corporate jobs. Why are they leaving with no plans for the future? What are companies doing to combat this? Read below about the newest social media trend “QuitTok”

QuitTok Origin

Individuals of all ages, but predominantly Gen-Z workers are using social media to quit their jobs without plans to further their career. Most videos posted are post-termination of the individuals job, including them saying how relieved they feel and how much courage it took them to do so. Many of these TikToks include the tags #quitmyjob and #iquitmyjob, which have 194.7 million and 41 million views respectively. The most famous “QuitTok” is by a user who quit her job, sold almost all of her possessions and moved to Bali. She racked up almost 4 million followers on TikTok and is now making more money from her videos than she ever could have made in a corporate job. The goal of this movement on social media seems to lay in the arms of “going viral” or becoming an internet sensation. In other words, people want to make money for living their dream life and not working. TikTok influencers with 2.5 million followers or more charge around $600-1000 per post compared to $100-$200 for every 10,000-20,000 followers on Instagram (Telegraph, 2019). So, is the goal to get millions of followers, then charge money to post peoples content and stories? or , is the “QuitTok” trend truly because people are unhappy with their current employment status.

Companies Combating

The Department of Labor statistics suggest there are approximately one and a half jobs available for every person who remains unemployed right now, many experts are warning the public that the message QuitToks send to other people could easily increase the unemployment rate throughout the nation. In almost every “QutTok” The phrase “Burnt out” is stated. What are companies doing to combat the effects of this trend? Many employers are left struggling to maintain loyal, genuine employees. Some strategies they are using include; Encourage and reward employees who have chosen to stay, Enhance the employee experience (opportunities for growth and development, a sense of purpose in one’s work, perks, flexible work arrangements and amenities within the physical workplace), and many other tactics to keep their labor unit in tact.

It is uncertain what the outcome of this trend will be. COVID-19 showed the world that anything can change in a day’s time. So, be on the lookout for updates regarding “QuitTok” and the impact it has on the market.

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