Director of Marketing Analytics
- Location: Baltimore, MD
- Job #: 652
- Job Type: Permanent
- Job Category: Other
- Plan and implement overall marketing analytics strategy
- Define most important KPIs to track and measure
- Define different KPIs for different channels
- Explain and train employees on existing and new marketing analytics strategies
- Contribute data-driven content regularly
- Collaborate with both front-line marketers and senior leaders
- Forecast and develop the right strategies, campaigns, and tests to run
- Proven marketing campaign experience.
