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Director of Marketing Analytics

  • Location: Baltimore, MD
  • Job #: 652
  • Job Type: Permanent
  • Job Category: Other
  • Plan and implement overall marketing analytics strategy
  • Define most important KPIs to track and measure
  • Define different KPIs for different channels
  • Explain and train employees on existing and new marketing analytics strategies
  • Contribute data-driven content regularly
  • Collaborate with both front-line marketers and senior leaders
  • Forecast and develop the right strategies, campaigns, and tests to run
  • Proven marketing campaign experience.

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